[Click-Heirloom] Lasting Brand
Sarang Sari is the brand of the red sweet syrup that has become our favorite drink during hot weather. Not only in our family, it is popular in my parents as well; the syrup is always available in their house.
Sarang Sari is one of the old brands that still survives among the more popular soda drinks these days. It was born with the name of 'De Friesche Boerin' with a Dutchman face as a logo on 1934. Since 1959, when the Indonesian first president Soekarno started to nationalize all foreign companies, one Indonesian family bought this company. They renamed the brand to Sarang Sari and changed the logo to a face of Balinese woman dancer.
Unfortunately, the popularity began to sink since 1990. Today they produce only 240.000 bottles per-year, with only 61 workers working in the factory and 21 workers in the office. The syrup use pure sugarcane as the raw material and since the sugar price keeps going up, the selling price of the product also increases. As a result, Sarang Sari finds itself difficult to compete with other drinking products.
Anyhow, I hope it will survive until 1000 years! The first picture above is my entry for Click September 2009. The theme for this month is Heirloom.